OpenTable.com is one of my favorite websites today because you can book almost any Chicagoland restaurant in about one minute. Additionally, you can read hundreds of real reviews about a restaurant before you decide to dine there. I recently took my girlfriend out to a very nice restaurant called Catch 35, in Naperville, Illinois – and used OpenTable to book my reservations. Great dining. Very elegant…romantic… you know, that crap. But the obvious point I’m trying to make here is that OpenTable.com revolutionized the restaurant industry by making it as easy as pie to book reservations.
Just like the banking industry and ATMs, OpenTable.com provides the transition to the digital age for the restaurant industry.
Of course you can’t give OpenTable.com all the praise. It’s not like they invented the technology to book restaraunt reserverations online, but they certainly seized the opportunity – and succeeded.